“The poor deserve protein too. If food becomes a luxury, what justice are we talking about?”
— R. R. Pandayan Saheb
In a time when inflation is hurting the poor more than ever, R. R. Pandayan Saheb has taken a brave and necessary step — launching a direct farmer-to-market poultry initiative that cuts out exploitative middlemen and makes chicken affordable again for the common man.
Today, when daily wage workers and low-income families are forced to cut down on nutrition due to soaring prices, Pandayan Saheb declared: “We will not let the poor starve. We will deliver quality chicken at ₹130/kg directly from poultry farmers.”
And he did. Until the system tried to shut it down.